It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race. [33] Miller promoted Step Reebok in person, touring the U.S. and demonstrating it at exercise studios. Sorry you’re going to miss it. [37] In December 2000, Reebok signed a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise, including uniforms and footwear, for all 32 teams. [23] Fireman bought the English-based parent company in 1984. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits. Post was not sent - check your email addresses! [59][60] Iverson collaborated with Reebok during his contract to create the second-longest running basketball shoe line in history, beginning with the Question shoe in 1996 and ending with Answer XIV. Create a free website or blog at

[36], Reebok signed Venus Williams after she won singles titles at Wimbledon and the 2000 Summer Olympics. I hate Nike always have.. [85], In 2004, Reebok entered into a deal that allows them the rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear and footwear; this deal ended in 2015. Although Reebok itself was established in 1958, "Adidas Nears Deal to Buy Reebok In Effort to Gain Ground on Nike", "Adidas's Reebok Purchase Sets a Challenge for Nike", "Reebok Turns to 'Race From Hell' to Revive Former Glory", "Reebok logo indicates shift from pros to CrossFit", "Reebok plans a big move — and some job cuts", "Inside Reebok's new 220,000-square-foot headquarters in Boston's Seaport District", "Market Place; A Brisk Pace Is Set by Nike", "Change: Reebok Logo Indicates Shift From Pros to Crossfit", "How Reebok Became The Brand For Crossfit Junkies", "10 Sneakers That Debuted Significant Technology", "COMPANY NEWS; Reebok Introduces Inflatable Shoe", "Yankowski resigns as president of Reebok-brand shoes, apparel", "TENNIS; Having Style Pays Off for Venus Williams", "Reebok Granted NFL Apparel Licensing Rights", "Reebok locks up more than NBA with 10-year licensing deal", "Reebok Inks Official Supplier Deal with CFL", "What Does CCM stand for on Hockey Equipment? Reebok signed Venus Williams after she won singles titles at Wimbledon and the 2000 Summer Olympics.

The company also has additional regional offices located in Panama City (Reebok Latin America), Shanghai (Reebok Shanghai International Commerce Centre), Singapore, Taikoo Shing, and Toronto. I always wondered why they were using an English based company for the last few years? Long story short, Nike was highest bidder. [80], In 2006, Arsenal and France national team striker Thierry Henry signed a deal to join the "I Am What I Am" campaign on August 1, 2006. [92], On December 2, 2014, the Ultimate Fighting Championship (UFC) announced a six-year deal with Reebok, which began in July 2015. [102], The Reebok Foundation operates the "Build Our Kids' Success" (BOKS) program to provide US schoolchildren with physical activities before the school day. Don’t really care. Reebok phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. 1999 – 2000: Puma. [98][99] Reebok also signed Scarlett Johansson and introduced her own line of clothing and footwear called Scarlett Hearts, part of the Rbk Lifestyle Collection. The brand has also collaborated with other companies to produce fitness equipment and workouts. I like when John Wall signed his contract with Reebok and he said he was happy because “I used to wear Nike and all that stuff”. [57], The Reebok Ventilator, a line of lightweight athletic shoes with vented side panels, was first introduced in 1990. Praying to someday read, “New Era replaces Reebok as NFL hat supplier.”. The headquarters also had to issue an apology. The company maintained its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Championship football club, however, in 2009, Bolton changed their sponsorship to 188bet. [47] Following the acquisition, Adidas replaced Reebok as the official uniform supplier for the NBA in 2006[24] with an 11-year deal that includes the WNBA and replica jerseys and warm-up gear. And with whom did they conspire?

“Maybe in 2012 Reebok can do a commercial with Merriman wearing a Nike logo.” I would imagine a slight redesign will be in the works to differentiate between the two brands more so then just the logo. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), Reebok out, Nike in as NFL uniform supplier, Dalvin Cook scores four touchdowns as Vikings beat Packers, Bill Belichick’s salary-cap excuse is a weak one, Joe Judge: Pass interference should have been flagged on two-point conversion, Bill Belichick on Patriots’ depth: This is the year we’ve adjusted our spending, Bill Belichick gives Cam Newton vote of confidence, Cam Newton takes responsibility for yet another Patriots’ loss, Report: Julian Edelman to miss time with knee injury, Cam Newton’s fumble allows Bills to hold on for 24-21 victory over Patriots, Cam Newton knows “losing is not acceptable” in New England.