Icon Researcher & Blogger at Advertising Week.
Yes that is absolutely a scrmbler, just head mods for the sets…. This was something we talked about way, way too much.
In fact, the new character in the Progressive Insurance stable of spokespeople will never walk away from his sweet ride. Sean McBride: Motaur is the motorcycle version of a centaur. Boston, MA 02110 (We’ll come a long way from the suburban homes Progressive icons Flo and Big Jim typically occupy.). Actor’s name PLEASE questioning Motaur about legs on top.
We did go down a massive pronunciation rabbit hole. We’ve endured a decade where microwave popcorn brands are doing campaigns about domestic violence and whitening strips have an opinion on global poverty—we should be well-equipped to address a moment so universally relevant that virtually every brand has a right/responsibility to have a POV on it.
Terrence Terrell, Actor: Giants. What does the mascot advertise for Progressive specifically? Classic stuff.
He’s a mysterious wise sage of the road. He appears to secretly long for a Motaur lifestyle of his own.
And I get that this question is ultimately asked out of respect. CTRL + SPACE for auto-complete. Plus, gangs are scary.
We also know. What does the Motaur say on the treadmill? “It’s pronounced, “Mo-TOR.” So, like Centaur physically but not phonetically. Based on all that, you’d expect we’d be exceptionally well-positioned to respond to Covid-19.
He also revealed the “Centocycle” the Motaur could have been, and what it takes to film a Progressive commercial so far from home. CGI in the ads seamlessly welds an adult man’s torso, head and arms onto a motorcycle chassis. In the case of the Motaur, he is truly one with his bike.
The latest commercial indeed has the Motaur pop a wheelie! Notify me of follow-up comments by email.
His changing focus is hilarious as he tries to picture the ‘legs on bottom with motorcycle on top…yeah I can see that” while not wanting to offend the Motaur. 10 Summer Street The real question is, ‘Do you mind not being a Motaur?’”. Sean McBride: It was snowing in the LA desert that week, so that wasn’t optimal. It was either that or Centocycle. The Motaur is back in … One day, when trying to fix a scratch on a V-Twin soft tail, she fell into a vat of radioactive chrome… I’m kidding.
Who wrote the background music for the born to ride Motaur commercial.
Seán MacBride, (born Jan. 26, 1904, Paris, France—died Jan. 15, 1988, Dublin, Ire. Regarding a gang, at the moment we like the idea of Motaur being a solitary figure. Terrence Terrell is amazing. From our award shows to our industry talks, we have adopted and trumpeted the notion that brands are the new agents of positive social change. He’s half man, half bike. That looks like a 2014 Triumph Scrambler to me. All About The Honey Smacks Dig’em Frog, A Look Back at Choo-Choo Charlie’s Catchy Jingles.
Our talent Terrence had to stand/kneel in a weird rig wearing a sheet metal cummerbund for the better part of two days. He’s half man, half bike. Respect for people who have lost loved ones.
Oh, and us.
You can clearly see it in the new commercial where Motaur is on the treadmill. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. But on another level, I find the question frustrating.
Nah. Progressive is launching a new brand campaign that’s disruptive in all the right ways.
Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike. We flip-flopped between “Mo-Tar” or “Mo-Tour” before finally consulting the dictionary pronunciation. AW: What is a Motaur? You have entered an incorrect email address!
Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s Re-Release)! AW: Given the Motaur’s centaur-esque appearance, do you have a mythological backstory to accompany the character? What make is the motorcycle that is the mothers body? Other Guy: You know there’s a 30 minute limit, right? Respect for people who are spending their days in harm’s way. What bothers me is not that we’re asking it now, but that times like these are the only time we ever bother to ask it. Motaur’s mom worked on the assembly line at Harley Davidson. How did this process go about, especially since the ads take place on the road?
I love that Motaur has a belt. Who is the actor portraying Motaur?
So, recent “new” Triumph for sure.
(But when he speaks, everyone listens). Respect for people who have lost their livelihood. What did motaur say on the treadmill it isnt clear. AW: Were there any challenges associated with filming these ads, given the unique look of the character? His comfort in his own skin/metal was a big part of it.
He’s great! The Motaur – the mythical half-man, half-motorcycle – rides again for in a new :30-second Progressive debuting today.
), Irish statesman who was awarded the Nobel Prize for Peace in 1974 for his efforts on behalf of human rights.. MacBride was the son of the Irish actress and patriot Maud …
Lot of elements of the recent Triumph Bonneville there, with side plate removed and seat replaced. “I do,” A young man sitting in the idling truck’s passenger seat quietly mumbles.
Write CSS OR LESS and hit save.
– I really want to know. Harold Einstein directed, and he and his crew were amazing. In the dusty roadside scenarios, the people he meets are understandably confused by his appearance. Sean McBride in Muse, by Clio. Yes, I definitely want to know also.
Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks, What It’s Like To WFH With Progressive Insurance, Geico: Sequels Stars Classic Insurance Mascots Making Comebacks, The GEICO Gecko Explores A Spooky Attic – Here’s What Happens, Dig It! Sean McBride: I think Motaur reflects two fundamental things we know about riders. Throughout his teenage years, he was bullied, but coped by turning the negativity into humor.
Sean McBride: We were definitely thinking of these spots as an introduction to Motaur.
Thanks! We were thoughtful about saying his name on camera, and starting to frame out who he is who he isn’t. Of course, that creates an even wackier mental picture than the hybrid in front of him, but the questioner plays along, saying, “Yeah, I could see that.” Can he, though? Motaur is no exception. But, where did the idea for the Motaur come from? Motaur’s considered the advantages of having a human body from the hips down, he says, but if given the option, he’d just flip his anatomy and have the motorcycle on top. Lot of talent in this little series. That guy was amazing and I have watched that commercial a dozen times.
Sean McBride: Yes! His backstory is that he has no backstory. His expressions, reaction and response were perfect.
Another traveler (in “Do You Mind”) asks, “Do you mind being a Motaur?” The hero, who’s somehow pumped gas into his own tank, replies, “What could be better than being a Motaur?
(A fourth spot called “Thirsty,” debuting later this year, gives a peek into what fuels Motaur the man, and it’s not a Big Gulp). There are no women Motaurs.
How the whole enterprise remains upright, much less travels at high speeds, is a mystery. He’s on Facebook, IMDB, etc. Casting is spot on for all Motaur commericals. My question is answered. It’s not clear to understand. Emmy Award Winning Actor, Terrence Terrell was raised in the small town of Cleveland, Mississippi. Or, will he be the lone Motaur on the road? This site uses Akismet to reduce spam. They’re outsiders, and they relish that role. Our industry is dominated by the discourse of purpose-driven brands.
All the videos are gone. I love all your commercials of the motaur but this is my favorite.